Global Luxury Brand Renews, Expands to 30,000+ SF at 100 Biscayne Boulevard

Global Luxury Brand Renews, Expands to 30,000+ SF at 100 Biscayne Boulevard

Cushman & Wakefield Represented Landlord East End Capital in Negotiations

MIAMI, April 30, 2018 – LVMH, a global and recognized leader in high-quality products, has renewed and expanded its lease at 100 Biscayne Boulevard in Miami. The company employs approximately 125 people in its Miami office and now occupies over 30,000 square feet in the building.

Cushman & Wakefield Managing Director Gordon Messinger represented the landlord, East End Capital, in the lease negotiations.

East End Capital purchased 100 Biscayne in 2016 and is investing more than $10 million to reposition the property, which boasts spectacular views across Bayfront Park all the way to Miami Beach and beyond.

“LVMH’s long-term commitment and expansion is a testament to East End Capital’s vision for 100 Biscayne and its planned upgrades,” said Messinger. “100 Biscayne’s central location in the heart of Downtown Miami and upcoming improvements are in-line with what tenants in the creative, technology and innovation space are looking for in office space.”

As exclusive leasing agent for the 310,000-square-foot office tower, Messinger has also negotiated new leases with the following companies in the last six months:

  • Hublot – A Swiss luxury watchmaker known for its ability to create timepieces which combine tradition and innovation.
  • GreenRoom Agency – An integrated PR, branding, and digital marketing agency with a focus on connecting innovative brands to relevant audiences.
  • Haku – A state-of-the-art technology platform that works with firms to host events.
  • Buta Investment Group – A venture firm with a focus in Miami’s food and beverage business, currently behind the anticipated Buddah Bar.

Other prominent tenants include Bulgari, Luxottica and global architecture firm Zyscovich Architects.

“Our goal with the renovations is to build an atmosphere where Miami’s creative and commercial communities can collaborate and flourish,” said Marc Gitto, Managing Director at East End Capital. “These companies are representative of the tenancy we are hoping to attract and retain.”

Upgrades to 100 Biscayne began in the spring of 2017. So far, pre-built offices and renovated bathrooms and corridors have been completed. Additional upgrades currently underway entail a new lobby and streetscape façade, as well as a new amenity space for tenants that will include a conference and fitness center. All renovations are expected to be completed by the summer of 2018.

Media contact

Tyler Killette
Communications Specialist, Florida
813-204-5341 (office)
813-270-7854 (cell)


2018-05-09T18:14:25+00:00 May 9th, 2018|In the News, Office, Press Release|